We all know that online advertising is changing faster than most of us can keep up with. We all know that it's important to keep our ears to the ground to learn how others are having success with different tactics.
A lot of companies get really confused about social media. I see several companies who use social media as a bullhorn to yell as loud as they can about their services or products, and I also see a lot of companies post memes to try to be relevant. Few organizations are able to tie back their social activity to any kind of revenue or lead generation goal.