| Inbound Marketing

Mar 24, 2020 5:01:52 PM

The Case to Keep Marketing During the Coronavirus Outbreak

By Brian Pappalardo

Is anyone else's head spinning by how fast things have changed over the past couple of weeks? I'm pretty certain that I've aged about 10 years in the last month. We're in the middle of a global pandemic, life has changed, and businesses are struggling.

Feb 19, 2019 11:37:00 AM

When is the best time to send a marketing email?

By Brian Pappalardo

I had a really fascinating conversation a couple months back with Mike Donnelly, the CEO of a company called Seventh Sense. They have a fascinating business and a really cool piece of software that helps companies deliver the right email to the right person at the right time.

Sep 6, 2018 8:55:00 AM

Digital Marketing in 2018: The Funnel is Dead

By Brian Pappalardo

Note: This info is fresh from this year's Inbound Conference, put on by our friends at HubSpot.

Jul 23, 2018 3:52:52 AM

4 Steps to Generate More Leads On Your Website

By Brian Pappalardo

The ultimate goal for many sites is to generate a bunch of leads and grow revenue. The primary reason that most companies pay for a website redesign is because their site isn't performing very well and they want it to do better. And the primary reason that clients come to us for help with Inbound Marketing is that they want their website to work really hard for them, every day, to generate new business.

Jul 23, 2018 3:04:00 AM

How to Use Social Media to Promote Your Content and Generate Leads

By Brian Pappalardo

A lot of companies get really confused about social media. I see several companies who use social media as a bullhorn to yell as loud as they can about their services or products, and I also see a lot of companies post memes to try to be relevant. Few organizations are able to tie back their social activity to any kind of revenue or lead generation goal.

Jul 23, 2018 2:25:24 AM

How Blogging Can Help Grow Your Business

By Brian Pappalardo

Why You Should Blog Having a blog is a lot like having a retirement account. You deposit into it today, and tomorrow, and next week and next month and next year. Gradually, very gradually, your account will begin to generate dividends, and those dividends will compound and compound and compound until it's returning a healthy salary to support you during retirement.

Jul 23, 2018 12:25:38 AM

What is the Buyer's Journey?

By Brian Pappalardo

In my early 20s, I was an assistant manager at Journey's, the shoe store. Every couple of weeks, I would get a customer that would say that they just got a job at a restaurant and they were looking for shoes that they could wear in the restaurant's kitchen - comfy shoes with a good grip on the bottom. This wasn't that long ago, maybe 2007, but if I had to bet, I would bet against that conversation still happening within the walls of Journeys.

Jul 22, 2018 5:19:28 PM

How to create buyer personas for your company [and free tools to help]

By Brian Pappalardo

The importance of creating personas Defining your company’s personas is one of the most important steps in running an inbound marketing campaign. It helps you get in the heads of your ideal clients and write content that will be valuable to them, create offers that answer some of their most painful questions, and architect a conversion path that keeps them engaged and excited about your company and the value that you bring to them.

Jul 16, 2018 11:18:22 AM

What is Inbound Marketing

By Brian Pappalardo

What is Inbound Marketing? Before we define what Inbound Marketing is, let's first define what it is not. It’s not what most people think of when they think of marketing or advertising. That’s traditional advertising, and it is, by nature, interruptive. You’re driving down the street looking at the trees and BAM! a billboard. You’re watching your favorite show and BAM! a commercial. You’re ducking down into the subway station and BAM! every wall, everywhere you look, is trying to sell you something.

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