DIY tips, hacks, and trips to help you market your services and grow your business.

The Customer Value Optimization Process

What is Customer Value Optimization? The customer value optimization (CVO) process is a proven success strategy for increasing revenue and.

The Customer value journey

If you're not familiar with the Customer Value Journey, your mind is about to be blown. When I first became a Digital Marketer Certified Partner,.

The Inbound Methodology

You're probably familiar with the concept of Inbound Marketing - we talk about it a lot here at Pappalardo Digital. The general idea is that when.

How to create buyer personas for your company [and free tools to help]

Marketing Personas: How and Why to Create Them Before you spend a dime on advertising your products or services, it's very worthwhile to first.

What is Inbound Marketing? [Updated for 2021]

What is Inbound Marketing? Before we define what Inbound Marketing is, let's first define what it is not. It’s not what most people think of when.

The Difference Between Inbound and Outbound Marketing

  As a marketing professional, it's your job to create great experiences for your prospects and customers, generate qualified leads for your.

The Case to Keep Marketing During the Coronavirus Outbreak

Is anyone else's head spinning by how fast things have changed over the past couple of weeks? I'm pretty certain that I've aged about 10 years in.

When is the best time to send a marketing email?

I had a really fascinating conversation a couple months back with Mike Donnelly, the CEO of a company called Seventh Sense. They have a.

Digital Marketing in 2018: The Funnel is Dead

Note: This info is fresh from this year's Inbound Conference, put on by our friends at HubSpot.

4 Steps to Generate More Leads On Your Website

The ultimate goal for many sites is to generate a bunch of leads and grow revenue. The primary reason that most companies pay for a website.