We all know that online advertising is changing faster than most of us can keep up with. We all know that it's important to keep our ears to the ground to learn how others are having success with different tactics.
In my early 20s, I was an assistant manager at Journey's, the shoe store. Every couple of weeks, I would get a customer that would say that they just got a job at a restaurant and they were looking for shoes that they could wear in the restaurant's kitchen - comfy shoes with a good grip on the bottom. This wasn't that long ago, maybe 2007, but if I had to bet, I would bet against that conversation still happening within the walls of Journeys.