DIY tips, hacks, and trips to help you market your services and grow your business.

The Customer value journey

If you're not familiar with the Customer Value Journey, your mind is about to be blown. When I first became a Digital Marketer Certified Partner, the.

The Inbound Methodology

You're probably familiar with the concept of Inbound Marketing - we talk about it a lot here at Pappalardo Digital. The general idea is that when you.

How to create buyer personas for your company [and free tools to help]

Marketing Personas: How and Why to Create Them Before you spend a dime on advertising your products or services, it's very worthwhile to first create.

What is Inbound Marketing? [Updated for 2021]

What is Inbound Marketing? Before we define what Inbound Marketing is, let's first define what it is not. It’s not what most people think of when.

Why Your Business Needs Document Automation Software

The process of Document Automation may not be the sexiest topic in the world, I'll give you that. However, most businesses use a combination of.

The Difference Between Inbound and Outbound Marketing

  As a marketing professional, it's your job to create great experiences for your prospects and customers, generate qualified leads for your sales.

The Best Black Friday Deals for Marketers

It's the most... ridiculous?... time of the year again - Black Friday! While you may be searching for "who's it's and what's it's galore" (thanks,.

It's Time to Set up a Business Email Account and Retire Hotmail

I get asked to consult with local micro-businesses pretty often, reviewing a social media plan or helping someone get started with Google Ads - that.

How to Think About Digital Advertising

If you look online, you'll see a lot of tips and hacks that can help you improve your digital marketing campaigns. While those can be quite helpful.

How to Get More (Good!) Online Reviews

You probably know how important reviews can be for your business, but the mechanics of actually getting reviews can get a bit complicated. Because it.