DIY tips, hacks, and trips to help you market your services and grow your business.

Creating Excitement For Your Brand

We've been talking a lot on this blog about the Inbound Marketing Framework and about the process that you should be sending your customers.

The Customer Value Optimization Process

What is Customer Value Optimization? The customer value optimization (CVO) process is a proven success strategy for increasing revenue and.

The Customer value journey

If you're not familiar with the Customer Value Journey, your mind is about to be blown. When I first became a Digital Marketer Certified Partner,.

The Inbound Methodology

You're probably familiar with the concept of Inbound Marketing - we talk about it a lot here at Pappalardo Digital. The general idea is that when.

How to create buyer personas for your company [and free tools to help]

Marketing Personas: How and Why to Create Them Before you spend a dime on advertising your products or services, it's very worthwhile to first.

What is Inbound Marketing? [Updated for 2021]

What is Inbound Marketing? Before we define what Inbound Marketing is, let's first define what it is not. It’s not what most people think of when.

Why Your Business Needs Document Automation Software

The process of Document Automation may not be the sexiest topic in the world, I'll give you that. However, most businesses use a combination of.

The Difference Between Inbound and Outbound Marketing

  As a marketing professional, it's your job to create great experiences for your prospects and customers, generate qualified leads for your.

The Best Black Friday Deals for Marketers

It's the most... ridiculous?... time of the year again - Black Friday! While you may be searching for "who's it's and what's it's galore" (thanks,.

It's Time to Set up a Business Email Account and Retire Hotmail

I get asked to consult with local micro-businesses pretty often, reviewing a social media plan or helping someone get started with Google Ads -.