The ultimate goal for many sites is to generate a bunch of leads and grow revenue. The primary reason that most companies pay for a website redesign is because their site isn't performing very well and they want it to do better. And the primary reason that clients come to us for help with Inbound Marketing is that they want their website to work really hard for them, every day, to generate new business.
In this article, we'll look at a few quick tips that you can take on your site to generate more leads.
Add Calls To Action on Your Home Page
For the majority of websites, the home page is the most visited pages, yet I'm always surprised at how few websites have good Calls to Action on their home page.
For the majority of websites, the homeh page is the most visited pages, yet I'm always surprised at how few websites have good Calls to Action on their home page. you until they know that you understand their pain points and can help them come to a solution.
You may even consider having 2 Calls to Action on your Home Page, one that is for the Awareness Stage of the Buyer's Journey and one that is for the Decision stage of the Buyer's Journey. Many companies have a Sign Up or Schedule a Consultation form, as well as a Button to download some kind of premium content, and that's a great strategy.
Create Landing Pages for Your Content
Landing Pages should help you increase conversion rates. Your landing pages should be free of distractions, so no navigation or links. The only thing that should be on your landing pages is a description of what the visitor will receive once they fill out the form, and the form itself.
If you use a Marketing Automation tool like HubSpot, you can start workflows if someone visits your Landing Page but doesn't fill out a form. So for instance, if you know who site visitor is (for instance, if they've filled out another form) and they visit a landing page but don't fill out the form, you can wait 2 days and send an email saying "Hey, we thought you might be interested in this offer." The email should link back to the landing page, because the form should be asking an additional question or two that will help you qualify the lead.
If you have a low conversion rate on your landing pages, then this can help bring that up.
Add Calls to Action on Your Blog Post
Each blog post should have a Call to Action that provides value and helps your visitor move through the Buyer's Journey. If your Content Management System supports it, you can even use Smart Calls to Action which show dynamic content based on who is visiting your page. So, for instance, if one user has interacted a lot with your brand online and is indicating that they are getting close to making a purchase decision, they might see a Call to Action that says "Talk to Sales". On the other hand, someone who is on your blog for the first time might see a Call to Action to download an ebook that gives general information about the industry.
Use a Chatbot or Messenger on Your Site
The way people buy has changed significantly over the last 10 years, and it is continuing to change very fast. Your potential clients don't want to send an email and wait for you to get back to them - they expect an answer now. Using a chatbot or messenger on your website allows them to communicate with you in real time. If you use a chatbot, you can even ask questions and automate responses based on the answers that the visitor gives you. This can help you qualify the lead and it gives you the opportunity to provide targeted answers and articles based on these answers.
If you're struggling to generate revenue from your website, try out these 4 steps and see if they increase the quality and quantity of your leads.